Big Apple Birthday
Brief: Design event collateral and a commemorative book for a custom tailored experience to New York City for a young traveler. Consideration for the traveler’s youthfulness and reading comprehension skills informed the use of brightly colored elements, large visuals, and bold typography. The content aimed to be engaging, educational, and specific to the traveler's unique interests.
MY ROLE
Concept Development
Creative Direction
Designer
Photographer
Copywriter
DELIVERABLES
Branding
Print Collateral
ID Badge
Trifold Event Guide
Commemorative Book
A countdown calendar with prompts and a curated packing list postcard were mailed ahead of the trip to build excitement.
DESIGN CONSIDERATIONS
The commemorative book, designed and written for early readers, combines the preservation of cherished memories with learning opportunities.
